ATL Tag Explained

July 5th, 2008 by Brian King

Any good page optimisation must include adding a description to every picture on your page.  This in turn tells search engines what the picture is about.

This is done using the ALT tag. 
Example: <img alt=”a description of this picture” src=”filename.jpg”>

In the video below, Matt Cutts gives a quick and useful overview of what the ALT tag is and how to impliment it:

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