As a publisher, I believe when an advertiser places an Adwords advert on my web site (not Google network) that I should earn the share majority (80%).
As it stands, I believe we earn around 30%.
It was reported in December 2017 that Google and Fairfax had joined forces. Reading between the lines, one suspects it relates to a share concept.
My web site is my real estate. I work hard to create content that attracts readers and advertisers.
As it stands, Google is stealing a percentage of my advertisers due to it’s market position.
Google, Fairfax join forces in advertising partnership
Fairfax Media will join forces with tech giant Google in a partnership that is the first of its kind in the world to streamline advertising and develop digital media products.
The partnership will allow a portion of the day-to-day advertising of Fairfax’s Australian Metro Publishing business to be booked using Google’s real-time digital platform for advertisers and media buyers. This allows bookings to be automated by computers.
This programmatic platform enables clients to make bookings based on the specific audiences they hope to target, with advertisements then served to different mastheads and verticals as appropriate, through to specific requests such as booking home page banners for a certain time period.
The commercial details of the arrangement were not disclosed.
The partnership is expected to start in March 2018.
DECEMBER 12 2017
Google, Fairfax join forces in advertising partnership
Jennifer Duke
Source: smh.com.au
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